TICKETS ON SALE FOR HISTORIC AMERICAN COLLEGE FOOTBALL GAME AT WEMBLEY STADIUM

he Arizona State University Sun Devils take on The University of Kansas Jayhawks in a Big 12 Conference matchup at the inaugural Union Jack Classic in London

9 October 2025, London – Tickets are now on sale at Ticketmaster for the Union Jack Classic, the historic American college football game to be played at Wembley Stadium next year.

The University of Kansas Jayhawks will host the Arizona State University Sun Devils in a Big 12 Conference matchup on Saturday, 19 September 2026 – the first American college football game to be played at Wembley. Fans can now secure their seats via Ticketmaster, with ticket general admission, premium seating and hospitality packages available.

The event marks a major milestone for international sport, bringing the passion and tradition of U.S. college football to a global audience in London. The Union Jack Classic will showcase two elite Big 12 programs in a full-scale gameday experience, complete with authentic American-style tailgating, pep rallies, marching bands, and cheerleaders, with the game played in one of the world’s most famous stadium.

The Union Jack Classic forms part of the Big 12’s wider international strategy to expand the reach of college sport, and next year’s event will introduce British fans to experience the unique culture of college football for the first time. Fans in the U.K. and those travelling from abroad will be immersed in the energy and atmosphere that every student and alumni experience week-in-week-out in the U.S.

Brian Dubiski, Chairman and CEO of Union Jack Classic, commented: “We are excited to bring these two powerhouse schools to Wembley next year and we can’t wait for British fans to experience the thrill and excitement of a college football game – it will be an event like nothing else they have ever been to. This is a huge moment for our sport, and we look forward to delivering an experience that fans will never forget.”

With a proud history of hosting major American football moments, including the first international NFL game in 2007, Wembley Stadium will once again make history as the stage for the inaugural Union Jack Classic.

The two colleges compete in the NCAA Division 1, as members of the Big 12 Conference, one of the most competitive college football conferences in the United States.

For more information, please visit UnionJackClassic.com.

-ENDS-

ABOUT THE UNION JACK CLASSIC

Union Jack Classic was founded by a collective of internationally recognized sports marketing and sponsorship agencies, bringing together decades of expertise in launching and growing American sports abroad. The initiative is led by Brian Dubiski and Thomas Hensey of Rhino Marketing, alongside Rob Yowell of Gemini Sports - who all have extensive experience promoting major U.S. sports across the U.K. and Europe.

With a track record of over three decades, the Agency principals were instrumental in the launch of the World League of American Football in London, Frankfurt, and Barcelona, as well as sponsorship and media relations for the NFL International Series at Wembley Stadium. Collectively, they have brokered global naming rights partnerships, including landmark venues such as Emirates Stadium and The O2.

ABOUT THE BIG 12 CONFERENCE

The Big 12 enters its 30th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. Since joining the Conference in August 2022, Yormark has elevated the Big 12 to new heights, emphasizing marketing, brand building and instilling an innovative strategy that has resonated across the college athletics landscape.

The Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia.

The Big 12 began play in 1996 and is the home of 91 team NCAA national championships, and 775 individual national champions. The Big 12 Conference office is located in Irving, Texas.